Tourism is a sector focused not only on selling tours and hotel bookings but, above all, on the idea of spending free time and triggering emotions. These factors most often decide that we choose a particular place, and then when we return from our holidays, we either immediately forget about them, or remember all the attractions well and eagerly share our stories with everyone. So if our intention is to play on our emotions and awaken the full potential of our imagination, we should not hesitate to use cutting edge technologies. We can achieve this with the help of virtual and augmented reality. How is that possible? Here you can have a look at some interesting ideas.
Virtual Honeymoon in Marriott
A great example of the use of virtual reality to encourage people to travel was the Marriott event in front of the entrance to the New York City Hall where every day over 100 couples get married. Newlyweds were invited to take part in a virtual tour of Marriott hotels located in London and Hawaii, allowing them to experience how it is like to stay in those places. Judging by the reactions, many people taking part in this attraction were tempted to make a real trip. Which hotels do you think they might choose?
Check out your plane before the trip
What is more, it is important to know how we are going to travel. In this case we can also use new technologies to see with our own eyes example the differences between an economy class ticket and a business class ticket. This type of video shot in 360 degrees will surely help us make our decision.
Before we decide on a specific to spend our holidays, we probably would like to know as much about it as possible in order to choose the best attractions and prepare ourselves well for the trip. So far, we have been using guides for this or have been browsing the internet forums with such a purpose, and now we can take a pre-tour of the city - and, what is more, with a buddy. This way we can visit eg Amsterdam. Qverty VR & AR studio will be glad to make a similar guide about a chosen Polish city. Which one would be the best choice?
Adventures on a paradise island
An what about experiencing something more exotic? Among the various types of this type of production, attention should be paid to 360-degree video commissioned by Australian Quantas, which presents Hamilton Island. Apparently, we were not the only people who enjoyed watching it as it has more than 3.4 million views. Such a project sparks our imagination way better than the best advertising folder possible.
See more with your smartphone
While virtual reality is a great tool to promote specific destinations, allowing potential travelers to absorb the atmosphere of the place and influence their decision, extended reality works best when the traveler actually arrives. With the right applications, he or she can learn, see and remember much more than during a standard tour. For instance, this works great when visiting a museum.
AR as a tourist attraction
Expanded reality can also be a great attraction itself and an experience remembered by tourists visiting the city. Examples? The event organised by National Geographic i.a. at Rotterdam Central Station, which gave its visitors an opportunity to find themselves in another world shortly after leaving the train. Thanks to this, the visitors will always associate the place with pleasant momories.
An addition to tourist applications
Many tourists use apps to share information about the places of interest, restaurants, hotels, etc. More and more producers also use augmented reality to show the choice of attractions in much more interesting way. All you have to do is take a look at the world using your tablet or smartphone and you will immediately see some interesting places and tour tips on the screen.
An exceptional trip in time
Of course, you can create a separate application dedicated to a specific place or project. An interesting example might be the application created a few years ago for the Warsaw Rising Museum. Thanks to this app, users could make a special kind of journey while visiting historic sites and feel what it was like to be in those places during the Second World War.
Which of the above ideas on the use of VR and AR in the travel industry do you like the most? Do you have other ideas for using these technologies to promote your city, hotel or other interesting places? Qverty VR & AR Studio specialises in similar projects and can implement even the most unusual ideas related to virtual and augmented reality. We invite you to contact us and acquaint yourself with our portfolio.
Jakub Machała - Journalist, copywriter, e-marketing specialist.
A new technology lover who still remembers the times of cassette tapes. He enjoys good music, good literature and nice people.
VR and AR in the Travel Industry - a New Look at Travelling and Sightseeing